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You bought the tools. You trained the people. Now what?

The Problem

The technology works. The organization stalls.

 Most companies treat AI like a purchase. Buy the licenses. Train on the features. Launch the pilot. Then watch adoption flatten, because nobody redesigned how the work actually gets done. That is not a technology problem. It is a behavior problem. AI adoption is two-thirds behavioral and one-third technical. That is the 2/3 Rule, and it is the foundation of everything in this book. 

Who It's For

Written for the people who answer for the spend.

 For leadership teams that bought the tools, trained the people, and still cannot explain what changed. CEOs. COOs. CHROs. PE operating partners and board members who need the number to show up. 

What's Inside

Part One: The Fable

Part Two: The Operating Manual

Part Two: The Operating Manual

VP of HR inherits a $200,000 AI initiative that went nowhere. An outside operator walks the plant floor, asks better questions, and rebuilds it from the work up. You watch a stalled rollout become a working operating model, one decision at a time. 

Part Two: The Operating Manual

Part Two: The Operating Manual

Part Two: The Operating Manual

 The frameworks behind the story, with scorecards, worked examples, and the exact sequence to run them. This is the part your team will dog-ear. 

The Eight Disciplines

MINDSET

  1.  Own Your Disruption
  2. Define the Outcome Before the Tool
  3. Sequence for Momentum

EXECUTION

4. Invest the Cognitive Surplus 

5. Build Human-AI Workflows 

6. Speak the Language of the Business 

7. Create Multiplier Systems 

TRANSFORMATION

 8. Sharpen the Workforce 


 Skip one, and the next one breaks. 

THE FRAMEWORK

Two Ways to Start

The book teaches it. The assessment tests you on it.
Get the book on AmazonTake the 2/3 Rule Assessment

 Bringing this to your leadership team? The disciplines in OutBehave are the same ones behind the executive workshops and advisory work at AI Works HQ. Start with the book. We'll talk when you're ready. 

Copyright © 2026 AI Works HQ, LLC - All Rights Reserved.


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